Privacy Policy
Last modified on March 8, 2025.
This Privacy Policy describes how Bel Essential (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from belessential.com (the "Site") or otherwise communicate with us about the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you, the user of the Services, whether you are a customer, website visitor, or another individual whose information we have acquired under this Privacy Policy.
Please review this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and dissemination of your information in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, you should not use or access any of the Services.
Changes To This Privacy Policy
We may amend this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory purposes. We will publish the new Privacy Policy on the Site, correct the "Last updated" date, and take any other actions needed by applicable legislation.
How We Gather and Use Your Personal Information
To deliver the Services, we collect and have obtained personal information about you from various sources during the last 12 months, as detailed below. The information we collect and utilize varies based on how you engage with us.
In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users and others.
What personal information do we collect?
The types of personal information we collect about you are determined by how you interact with our website and use our services. The word "personal information" refers to information that identifies, relates to, characterizes, or can be associated with you. The following sections detail the categories and specific types of personal information that we gather.
We collect information directly from you.
Information you directly submit to us via our Services may include:
Contact information, including your name, address, phone number, and email address.
Order details include your name, billing and shipping addresses, payment confirmation, email address, and phone number.
Account information, such as your username, password, security questions, and other information, is used to ensure account security.
Customer support information includes any information you choose to include in discussions with us, such as when sending a message via the Services.
Some Services features may need you to provide us with personally identifiable information. You may choose not to supply this information; but, doing so may prevent you from utilizing or accessing these features.
Information We Gather About Your Usage
We may also automatically collect certain information regarding your use of the Services ("Usage Data"). To accomplish this, we may use cookies, pixels, and other technologies ("Cookies"). Usage Data may include information on how you access and use our Site and your account, such as device and browser information, network connection information, your IP address, and other details about your interactions with the Services.
Information We Gather from Third Parties
Finally, we may get information about you from third parties, including vendors and service providers that may collect information on our behalf, such as:
Companies that support our website and services, such as Shopify.
Our payment processors gather payment information (e.g., bank account, credit or debit card information, billing address) in order to process your payment, fulfill your orders, and provide you with the items or services you have requested as part of our relationship with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third-party partners may automatically collect certain information via online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information obtained from third parties will be handled in accordance with this Privacy Policy. Also, see the Third Party Websites and Links section below.
How We Use Your Personal Information:
Providing products and services. We use your personal information to fulfill our contract with you by processing your payments, fulfilling your orders, sending you notifications about your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating any returns and exchanges, and other account-related features and functionalities. We may also improve your purchasing experience by allowing Shopify to connect your account with other Shopify services you may choose to utilize. In this scenario, Shopify will treat your information in accordance with its Privacy Policy and Consumer Privacy Policy.
Marketing & advertising. We may use your personal information to send marketing, advertising, and promotional communications to you via email, text message, or snail mail, as well as to display advertisements for products or services. This may involve utilizing your personal information to customize the Services and advertising on our Site and other websites.
Security and Fraud Prevention. We utilize your personal information to detect, investigate, and take action against potentially fraudulent, illegal, or harmful activities. If you decide to use the Services and create an account, you are responsible for keeping your account information secure. We strongly advise that you do not disclose your username, password, or any access information with anyone. If you feel your account has been compromised, please notify us immediately.
Communication with You and Service Improvement. We utilize your personal information to provide customer service and improve our Services. This is in our legitimate interests to be responsive to you, deliver good services, and sustain our business connection with you.
Cookies
We use cookies on our site, as do many other websites. For more information on the Cookies that we use to power our Shopify store, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our Site and Services (including remembering your actions and preferences), to run analytics, and to better understand how users engage with the Services. We may also allow third-party service providers and advertisers to utilize Cookies on our Site to better tailor services, products, and advertising on our and other websites.
Most browsers accept cookies by default, but you can use your browser's options to remove or reject them. Please keep in mind that removing or blocking Cookies can have a negative impact on your user experience and may cause some of the Services, including specific features and basic functionality, to malfunction or become unavailable. Furthermore, blocking cookies may not totally prevent us from sharing information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your data. If you notify us of your preference via GPC, we will treat the signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and if we are able to associate the device sending the signal with a Shopify account, we will also apply the opt out request to that account. To discover more about Global Privacy Control, go to https://globalprivacycontrol.org. additional than the Global Privacy Control, we do not recognize additional "Do Not Track" signals supplied by your web browser or device.
How We Share Personal Information
In certain cases, we may release your personal information to third parties for contract fulfillment, legitimate objectives, or other reasons outlined in this Privacy Policy. Such circumstances could include:
With suppliers or other third parties who provide services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, fulfillment, and shipping).
We collaborate with business and marketing partners to deliver services and advertise to you. Our business and marketing partners will use your information in accordance with their respective privacy policies.
With your consent, we will disclose certain information to third parties, such as to ship you items or through your usage of social media widgets or login integrations.
It is in our legitimate interests to run a profitable business, whether through affiliates or otherwise, inside our corporate group.
In connection with a business transaction, such as a merger or bankruptcy, we must comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
In the last 12 months, we have shared the following kinds of personal information and sensitive personal information concerning users for the purposes outlined above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information."
Categories for Recipients
Identifiers such as basic contact details and specific order and account information.
Personal information categories defined in the California Customer Records Act, such as basic contact details and specific order and account information.
Commercial information, including order information, purchasing information, and customer support information.
Internet or other related network activity, such as Usage Data
Geolocation data, for example, locations identified by an IP address or other technological measures
Vendors and third parties that perform services on our behalf
Business and marketing partners.
Affiliates
We never use or reveal sensitive personal information without your permission, or for the aim of inferring characteristics about you.
We have "sold" and "shared" personal information (as those terms are defined under applicable legislation) over the last 12 months for the purpose of engaging in advertising and marketing operations, as follows.
Personal Information and Recipient Categories
Identifiers include names, email addresses, and phone numbers for business and marketing partners.
Commercial information includes records of acquired items and services, as well as marketing partners.
Usage Data: Business and Marketing Partners
Third-Party Websites and Links
Our site may contain links to third-party websites or online platforms. If you follow links to sites that are not linked with or controlled by us, please consider their privacy and security policies, as well as their other terms and conditions. We do not guarantee or accept responsibility for the privacy or security of such sites, including the accuracy, completeness, or trustworthiness of the information found on them. Information you give in public or semi-public venues, including information you provide on third-party social networking platforms, may be viewed by other users of the Services and/or users of those third-party platforms, with no restrictions on its use by us or a third party. Except as otherwise noted on the Services, our use of such links does not imply that we support the material on such platforms or their owners or operators.
Children's Data
The Services are not intended for use by children, and we do not intentionally collect personal information about them. If you are the parent or guardian of a child who has provided us with personal information, please contact us using the contact information provided below to request that it be destroyed.
As of the Effective Date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those words are defined in relevant legislation) personal information of people under the age of 16.
Security and Retention of Information
Please be aware that no security measures are flawless or impenetrable, and we cannot promise "perfect security." Furthermore, any information you provide to us may not be safe while in transit. We urge that you should not convey critical or personal information to us through insecure channels.
We retain your personal information for a variety of reasons, including whether we need it to operate your account, deliver the Services, comply with legal requirements, resolve disputes, or enforce other applicable contracts and rules.
Your Rights.
Depending on where you live, you may have some or all of the following rights with your personal information. However, these rights are not absolute, and may only apply in particular circumstances. In some cases, we may deny your request as permitted by law.
Right to Access / Know: You may have the right to seek access to the personal information we possess about you, including information on how we use and share your information.
Right to erase: You may have the right to request that we erase any personal information we hold on you.
Right to Correct: You may have the right to request that we correct any inaccurate personal information we have about you.
Right of Portability: In certain cases and with certain conditions, you may be able to obtain a copy of the personal information we keep about you and request that it be transferred to a third party.
Restriction of Processing: You may request that we suspend or restrict the processing of your personal information.
Withdrawal of Consent: If we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Appeal: If we decline to process your request, you may be able to appeal our decision. You may do so by responding directly to our refusal.
Managing Communication Preferences: We may send you promotional emails, which you may opt out of at any time by clicking the unsubscribe link in our communications to you. If you opt out, we may still send you non-promotional emails regarding your account or orders you've placed.
You may exercise any of these rights as specified on our Site or by contacting us via the contact information provided below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before responding to your request. In line with applicable laws, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will demand verification that you have authorized them to act on your behalf, and you may be required to authenticate your identification with us directly. We will respond to your request in a timely way as required by law.
Complaints
If you have any issues about how we handle your personal information, please contact us using the information provided below. If you are dissatisfied with our answer to your complaint, depending on where you reside, you may have the right to appeal our decision by contacting us using the contact information provided below, or you may file a complaint with your local data protection authority.
International Users
Please be aware that your personal information may be transferred, stored, and processed outside of the country in which you live. Personal information is also handled by employees, third-party service providers, and partners in various countries.
If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at sales@belessential.com.